What Do YOU Need From ICM Communications?

Every website update, social media post, newsletter, and every International Day of the Midwife campaign, is made with you in mind: midwives, midwives’ associations, educators, students, and everyone advocating for the health and rights of women, families and communities around the world. 

Today, we are launching a survey to hear directly from you. It should take between 5 and 8 minutes to complete, and your honest, detailed feedback will help us make sure YOU get what YOU need from ICM’s communications. 

Why Communications Matter to Our Mission

Midwives are often the first, and sometimes the only, point of contact women and gender diverse people have with the health system, from their first period to menopause. That care depends on midwives being supported, informed and connected: to evidence, to training opportunities, to each other, and to the global movement advocating for their profession. 

Good communications is part of how that support reaches you. A newsletter that shares the latest news and spotlights the work of midwives around the world. A social media post that alerts you of the latest updates and initiatives. A website that makes it easy to find resources on sexual, reproductive, maternal, newborn and adolescent health services. An International Day of the Midwife campaign that gives associations and midwives across the globe the opportunity to celebrate the profession publicly and push for the recognition it deserves. 

And this reaches further than the profession itself. When midwives are informed, connected and equipped to advocate for their full scope of practice, women, families and communities are the ones who ultimately benefit, through better access to skilled, respectful, person-centred care. Communications that work well for midwives are, in that sense, also working on behalf of every person who relies on a midwife’s care. 

Before you start: the survey is built so you only spend time on the channels you actually use. Each section opens by asking your use of that channel, and your answer determines if the rest of the questions in that section appear. So there is no pressure to have views on all four, just the ones that you engage with. For example, do you only follow us on social media? That’s fine, tell us about your experience there and skip the rest. 

What We’re Asking About 

This survey covers everything we do to communicate with you: 

• Our website: can you find what you’re looking for, and is it accessible to you? 

• Social media: are we showing up where you are, with content that matters to you? 

• Our newsletter: is it reaching your inbox, and is it worth reading when it does? 

• International Day of the Midwife communications: does our campaign help you celebrate, advocate and connect every 5 May? 

We want to know what’s working, what’s missing, and what would make our communications more relevant, useful, accessible, and engaging for you.  

Your Feedback Becomes Our Roadmap 

As we revamp our communications strategy for the new triennium, every response will help shape what we prioritise next: the topics we cover, the formats we use, the languages and accessibility features we invest in, and how we show up around key moments. 

Take the Survey 

Know a colleague, student or fellow advocate with an opinion on our communications? Share this with them. The more voices we hear, the better our communications will reflect the community we serve.