PUSH for Midwives Campaign


PUSH is a global campaign designed to accelerate progress on reducing maternal and neonatal mortality, advance SRHR, address key barriers to women’s leadership in the global health workforce, and shift underlying gender norms that undervalue women’s rights, lives, and work.

In 2021, at ICM’s 32nd Virtual Triennial Congress, ICM officially announced the PUSH Campaign and began efforts to mobilise existing stakeholders and garner support from sectors and individuals new to midwifery. A handful of partners that participated in the explorative workshops supported ICM in launching the Campaign and designing and actioning its ambitious objectives. These original partners included Ariadne Labs, Every Mother Counts, Laerdal Global Health and the White Ribbon Alliance.