Model of Care

Roles and Responsibilities of Health Workers in the Marketing of Breast-milk Substitutes

ICM
29 May 2020

Health workers have a vital role to play in educating mothers and other caregivers about infant and young child feeding. It is also their moral, legal, and professional responsibility to protect, promote, and support optimal feeding. However, health workers and health care facilities throughout the world are used by companies to promote breast-milk substitutes, such as infant formula, follow-up formula, or growing-up milk.

This frequently asked questions (FAQ) document from the World Health Organization aims to provide health workers with information on their specific roles and responsibilities in protecting breastfeeding practices against the inappropriate promotion of breastmilk substitutes by manufacturers and distributors.

Click here to access the FAQ. 

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